Zcool (站酷) : Where designers showcase portfolios, find inspiration and land projects.

Zcool is China's answer to Behance: designers, illustrators, photographers and artists publish original portfolios. Launched in 2006, it now counts 18 million members.

Members follow and comment across visual fields from illustration to UI and 3D; brand contests award paid briefs.

Zcool's group adds Hailuo stock licensing and Zcool Learning courses; Meitu took majority ownership in 2024. The Chinese-language site targets domestic users, so overseas visitors face language barriers.

Is Zcool content moderated by Chinese authorities?

Zcool follows China's content moderation laws. Design submissions are reviewed for restricted content (political, violent, or adult material). Creators must comply with Chinese internet regulations.

Does Zcool offer freelance job opportunities?

Zcool has a marketplace for freelance design projects. Companies post design briefs and designers bid. Payment goes through the platform with the platform taking a commission from each project.

Is Zcool the Chinese Behance for designers?

Zcool is the largest design portfolio community, comparable to Behance and Dribbble. It features UI/UX, illustration, 3D art, and branding projects from over 10 million Chinese designers.