Pick China Directory » Search Engines & Knowledge Platforms in China » 360 Search (360搜索)

360 Search (360搜索) : China's general search engine run by Qihoo 360, a long-running alternative to Baidu.

Qihoo 360, China's security-software maker, launched 360 Search in August 2012 and set it as the default engine of its browser, quickly rising into a top-tier rival to Baidu.

Beyond web pages it returns news, video, images, maps, encyclopedia entries, Q&A and medical results; an AI answer mode sits beside standard ranking.

The service is Chinese-language and tuned for mainland users, so visitors abroad can browse but mostly find Chinese content; optional login saves settings.

What is 360 Search's market position in China?

360 Search holds roughly 5-10% of China's search market, ranking behind Baidu and often Sogou. Its integration with Qihoo's browser and security products drives usage. Search quality is considered adequate but not on par with Baidu for Chinese content.

How does 360 Search protect user privacy?

360 Search promotes itself as security-focused with malware warnings. However, user data is subject to China's cybersecurity laws requiring data localization. Qihoo 360 has faced scrutiny over data collection practices from its antivirus products.

Is 360 Search blocked outside China?

360 Search is accessible from the US without restrictions. It is operated by Qihoo 360, a company best known for its antivirus software. The search engine emphasizes security by flagging malicious sites. Interface is Chinese-only.

Last Updated: 2026-09-08


Screenshot of [360 Search > www.so.com]

360 Search (360搜索) : Search Engine: News, Video, Images & Maps

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