Dedao (得到) : Subscription learning service that turns expert knowledge into short audio lessons.

Dedao launched in May 2016 as a paid-knowledge app founded by Luo Zhenyu, the media creator behind China's Luojisiwei brand. Teachers record courses across economics, business and psychology.

Subscribers buy audio courses and editorial columns, stream audiobooks and e-books, and join live Q&A sessions. An in-app community hosts readers' posted study notes.

Courses and e-books run in Mandarin with no English version, so Dedao's value is limited for readers outside China.

Is Dedao the same as Chinese podcast platforms?

Not quite. Dedao is structured knowledge courses (like university lectures), not free-form podcasts. Founder Luo Zhenyu started as a video blogger. The platform emphasizes systematic learning over casual listening.

How much does a Dedao subscription cost?

Dedao charges around 365 RMB/year . for premium membership. Individual courses cost 50-200 RMB . First-month free trial is available. Some free content exists. Payment requires Alipay or WeChat Pay.

Can US users access Dedao content from overseas?

Dedao app is available worldwide on app stores. Content is almost entirely in Chinese. No English courses exist. Useful for advanced Chinese learners or bilingual users interested in Chinese business thought.

What is Dedao and how does it work?

Think of Dedao as a premium knowledge subscription platform like MasterClass. It offers structured courses from Chinese professors, business leaders, and thought leaders. Courses are 30-60 minute audio/video lessons. Primarily in Chinese.